In partnership with Deep Sky, Imaginary Planet is proud to have collaborated with the GRAMMY Award-winning alt-rock band System of a Down to create the animated sequences in the official music video for their single, "Genocidal Humanoidz."
In 2D illustrations, we created a full rubble-filled city, our main character, and the other residents of the city. We underwent an extensive character development process to create the demons that would haunt the residents. 3D animation was used in some key moments to amplify their chilling effect.
In partnership with Deep Sky, Imaginary Planet is proud to have collaborated with the GRAMMY Award-winning alt-rock band System of a Down to create the animated sequences in the official music video for their single, "Genocidal Humanoidz."
In 2D illustrations, we created a full rubble-filled city, our main character, and the other residents of the city. We underwent an extensive character development process to create the demons that would haunt the residents. 3D animation was used in some key moments to amplify their chilling effect.
Our team worked closely with System of a Down to tell a story that is very personal to the band, which is evident through the highly-detailed imagery in the video. In stark contrast to the black-and-white characters and backgrounds, we colored certain elements within the story, such as the purple flower and the demons' red eyes, for heightened metaphorical prominence.
Further bringing the viewer into the reality of the story, we used dramatic camera angles to highlight key moments. These included the startling arrival of the demons and the triumphant moment when the kid joins his people to take a final stand. We blended 2D animation, 3D animation, and motion capture to amplify the video's intensity and provoke a visceral response from the viewer.
The band released the video in January 2021, hosting a livestream fundraiser to benefit the rehabilitation efforts for Armenian soldiers suffering from traumatic injuries. Deep Sky was honored and thrilled to participate in such a riveting and deeply important cause. Please visit the Armenia Fund at www.armeniafund.org.
Client: System of a Down
Label: Columbia Records
Directed by: Shavo Odadjian
and Adam Mason
Lyrics: Daron Malakia
Thank you: Sony Music
and Velvet Hammer
Production Company: Deep Sky
Animation Studio: Imaginary Planet
Producer: Jared Hobbs
Co-Director: Mike Anderson
Co-Director: Barret Thomson
Project Manager: Jack Ellis
Animator: Matthew Seely
Animator: Aggelos Papantoniou
Animator: Nikhil Markale
Animator: Alem Pilav
Animator: Mei Mei Leonard
Compositor: Esli Becerra
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