Icon Motosports
We partnered with the legendary Portland-based motorcycle apparel company ICON Motosports to create this wild social media animation promoting the release of the Beastie Bunny helmet. This style was inspired by the classic Warner Bros animations, as we get a glimpse into the cotton-tailed concocter’s laboratory where he is piecing together his abomination-creation. Starting with both rigged and hand-animated characters, we added electricity effects to highlight the monster’s transformation. ICON is known for its beautiful helmet designs, but this video engaged with their fans on a whole new level.
Credits
Client: Icon Motosports
Production Company: Deep Sky
Animation Studio: Imaginary Planet
Producer: Jared Hobbs
Creative Director: Ewald Vorster
Creative Director: Barret Thomson
Art Director: Barret Thomson
Production Manager: Jack Ellis
Character Design: Adam DiTerlizzi
Background Design: Barret Thomson
Storyboards: Adam DiTerlizzi, Matthew Seely, Gaby Breiter
Animators: Adam DiTerlizzi, Jack Ellis
Compositing: Jack Ellis, Esli Becerra
Sound Design: Mikey Navarro
Beastie Bunny
Airform Facelift
We kept this character’s need for speed in mind for our latest 2D animated short for ICON’s newest helmet release, the Airform Facelift. The Airform Facelift celebrates these heavy-handed throttle jockeys. In this short, our main crusin’ character speeds across the screen faster than his face can.
Trick or Street 2
Trick or Street returns with Trick or Street 2, and it’s more sinister and darker than ever. Heavily inspired by the original logo and capturing the spookiness of Halloween, the pumpkin rider emerges from his evil pumpkin castle to wreak havoc upon the world and set it ablaze! The animation we created in this video showcases the rider’s dark magic as he summons his deadly weapons like his pumpkin bombs and scythe. We designed environments that match the character’s persona, casting him in deep black shadows. Tons of spooky gnarled roots come from the ground, evil-looking pumpkins litter the cracked and burning road, and jagged deadly mountains lay in the distance. Fire shows just how much carnage he was bringing to the world.
Airform Stroker
In collaboration with ICON Motosports we created a 2D animated short for their new helmet, the Airform Stroker, featuring our main characters on a crusade for speed, and rebel metal racing. In this short we see close ups of the iconic Raw Dog and Casa Diablo at the track racing to towards victory lane in a fiery explosion at the finish line.
Soul Food
We collaborated with our long time friends at ICON Motosports to create a video to showcase their beast of a helmet, the Airframe Pro Soulfood using spooky 2D animation and motion graphics throughout this video for ICON.
Return of the Pharoh
We teamed up with ICON Motosports again to create this tomb-shaking animated piece to promote the release of their Airform Pharaoh helmet. The pharaoh rises from the grave and draws life from a snake-bitten heart, culminating in a gruesome resurrection as the pharaoh of old.
Each video has a specific style and tone to fit that specific helmet, whether it was a classic WB-style in the Beastie Bunny video or a 1970s animated Lord of the Rings-style in Airflite 4Horsemen. With more gorgeous helmets in the works, we can’t wait to share more with you soon.
Similar projects
