PSA Commercials - 3D Character Animation
We teamed up with Deep Sky and Gard for Oregon Department of Transportation's (ODOT) public service announcements. Deep Sky handled the filming and visual effects. Imaginary Planet provided the 3D character animation in which Deep Sky composited into the live action back-plates.
Credits
Park Your Phone
Client: ODOT
Agency: Gard Communications
Production Studio: Deep Sky
Animation Studio: Imaginary Planet
Director: Jared Hobbs
Producer: James Horn
Art Director: Barret Thomson
Director of Photography: Russ Eaton
Puppeteer: Zachary Brockhoff
3D Technical Director: Elliot
Editor: Matthew Roberts
3D Modeler: Joe Antico
3D Animator: Jordan Heard
2D Animation: Jack Ellis
Compositor: Esli Becerra
VFX Cleanup: Zack Dixon
VFX Cleanup: Grant Perdew
Park Your Phone
Our first of many commercial spots for ODOT and Gard Communications. Park Your Phone plays throughout Oregon in theaters and broadcast, creating awareness to put your phone away before driving. We were tasked to film and bring to life real elements within a driver’s vehicle. We did this practically using wires, green screen, and a puppeteer. Our toy trooper was practically placed for lighting reference. In post we modeled, textured, rigged, and brought him to life. Our 2D team added a nice touch to the trooper by hand drawing his face and lip sync. Filming was shot at Cinerent West within a day thanks to a killer crew and lot’s of pre-production planning!
Pedestrian Safety
Combining our live action and VFX capabilities in this spot, our 3D characters, Viv and Strider, kicked off this hit campaign for our friends at ODOT. We had a blast designing and animating these colorfully loud personalities to shed more light onto the importance of standing out as a pedestrian. These characters are the embodiment of safety, and by having them interacting with people, it helped bring their message into reality.
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