
'In Ashes' 2D animated series
Producing a music video with The Smashing Pumpkins was always something we wanted to do. Producing a five-part 2D animated series with them? It’s hard to find the words.
Band frontman Billy Corgan laid out his vision and narrative for the series, and our team went to work capturing his spark of inspiration. We created a fully-developed world, blending eye-catching hand-drawn animation with a goth-futuristic style.
Ultimately, In Ashes turns the goth-rock sound of the band into an operatic phantasmagoria of evolving identities and cosmic yearning—with some really cool chase scenes to boot.
Credits
Client: The Smashing Pumpkins
Management: Velvet Hammer
Production Company: Deep Sky
Animation Studio: Imaginary Planet
Director: Mike Anderson
Producer: Jared Hobbs
Creative Director: Barret Thomson
Art Director: Sandra Lanz
Project Manager: Jack Ellis
Storyboards: Ebru Cetiner
Animator: Adam DiTerlizzi
Animator: Matthew Seely
Animator: Gaby Breiter
Animator: Lyla Hammar
Animator: Aggelos Papantoniou
Animator: Mei Mei Leonard
Animator: Jon Buffman
Animator: Chi Nguyen
Animator: Alem Pilav
Production Coordinator: Pro Bagchi
Creative Strategist: Seth Chaffee
Backgrounds: Barret Thomson
Lead compositor: Esli Becerra
2nd Compositor: Zack Dixon
reception
In Ashes, and it's accompanying album CYR, received wide, universal acclaim after it's release in late 2020. The animated series was featured across many publications including:
AWN | Billy Corgan Talks The Smashing Pumpkins ‘In Ashes’ Music Video Series
AWN | How Deep Sky Created The Smashing Pumpkins’ ‘In Ashes’ Music Video Series
Animation Magazine | Watch: Deep Sky, Smashing Pumpkins Launch First Episodes of ‘In Ashes’
Billboard | Smashing Pumpkins Set Release Date For Sprawling New Album ‘CYR’
SPIN | Smashing Pumpkins Drop Two New CYR Tracks
Pitchfork | The Smashing Pumpkins Announce New Double Album CYR
Rolling Stone | Smashing Pumpkins Drop New Songs ‘Confessions of a Dopamine Addict,’ ‘Wrath’
Episode 1 | The Colour Of Love
Behind the Scenes & Character Development
We typically didn’t hear the song before beginning production on a particular episode. Billy and his team would send us the script and his overall vision for the episode, from which we would break down into beats and begin creating storyboards. We applied those beats back to the music once we received it. Since this music acted more as a score than a direct sync to the animation, this created a comfortable pace for the narrative.
“I used Gravity Sketch on the Oculus Quest to block out environments in 3D and then set up cameras based on the storyboard. This helped the animators understand what the perspective was and where the ground plane was. That was kind of our bridge between animation and backgrounds. Once the environment is set up in 3D, you can set the camera anywhere and go, ‘Oh, you need reference for this shot, boom, done.’” – Deep Sky’s Creative Director Barret Thomson
Episode 2 | Confessions Of A Dopamine Addict
"Confessions Of A Dopamine Addict" is stylistically a deeper dive into this world created by The Smashing Pumpkins, into group dynamics, and into how each person is defined and expressed through a struggling sense-of-self. Here we used color to anchor the visual explorations of each character. We are rooted in an existence with crumbling rules, so it’s important we have something to hold onto, a baseline to track through the chaos, without limiting the journey. There is so much here to take in: a fun madness.
StoryBoards
Episode 3 | Anno Satana
"Anno Satana" is another jump into this rich and creative landscape, created by The Smashing Pumpkins. As we witness a concert-like ritual, lighting and color take on a more physical presence. From hinting at emotion to providing stability, we now use color and light to assert dominance. It’s no longer just a tie to reality or a subtle hint. It’s evolving. Each change of color and lighting takes on a manifestation that frames each shot: from bars to beacon.
Behind the Scenes & Character Development
Episode 4 | Wyttch
"Wyttch" builds on the language of color and motion from previous episodes. Transitioning from dance to conflict, control to chaos, we explore the blurred lines between ritual and revolution. In this transformation, we both figuratively and literally show the loss of humanity as we hint at the occultists’ true identities.
Behind the Scenes & Character Development
Episode 5 | Purple Blood
Episode 5 ("Purple Blood"), the final video from the In Ashes series brings together all the themes from the previous episodes for a memorable conclusion. Deep Sky focused on heightening character development by building a strong atmosphere, using color, shape, and symbolism. Every scene needed to tie into previous events, while also hinting at things to come. Sometimes the answers are harder than the questions.
Behind the Scenes & Character Development





































































































