Icon Motosports

Beastie Bunny

We partnered with the legendary Portland-based motorcycle apparel company ICON Motosports to create this wild social media animation promoting the release of the Beastie Bunny helmet. This style was inspired by the classic Warner Bros animations, as we get a glimpse into the cotton-tailed concocter’s laboratory where he is piecing together his abomination-creation. Starting with both rigged and hand-animated characters, we added electricity effects to highlight the monster’s transformation. ICON is known for its beautiful helmet designs, but this video engaged with their fans on a whole new level.


We partnered with the legendary Portland-based motorcycle apparel company ICON Motosports to create this wild social media animation promoting the release of the Beastie Bunny helmet. This style was inspired by the classic Warner Bros animations, as we get a glimpse into the cotton-tailed concocter’s laboratory where he is piecing together his abomination-creation. Starting with both rigged and hand-animated characters, we added electricity effects to highlight the monster’s transformation. ICON is known for its beautiful helmet designs, but this video engaged with their fans on a whole new level.


CREDITS

Client: Icon Motosports
Production Company: Deep Sky
Animation Studio: Imaginary Planet
Producer: Jared Hobbs
Creative Director: Ewald Vorster
Creative Director: Barret Thomson
Art Director: Barret Thomson
Production Manager: Jack Ellis
Character Design: Adam DiTerlizzi
Background Design: Barret Thomson
Storyboards: Adam DiTerlizzi, Matthew Seely, Gaby Breiter
Animators: Adam DiTerlizzi, Jack Ellis
Compositing: Jack Ellis, Esli Becerra
Sound Design: Mikey Navarro

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